of the Best Blog Examples: A Case Study of Successful and Popular Blogs (to Learn from) in 2022

Be careful not to stuff your post with too many keywords. Search engines read keyword stuffing like spam and will score you lower for it. To avoid being penalized, stick with natural wording and write your text with the reader in mind.

Blog Examples (of Successful Blogs) You Need to Know in 2022

1. Copyblogger (Content Marketing)

First on our list is one of the oldest content marketing blogs on the net — Copyblogger. Although it was founded in 2006, founder, Brian Clark had been using content marketing to build profitable businesses since 1998.

2. Hubspot (Digital Marketing)

3. I Will Teach You To Be Rich (Personal Finance Blog Example)

Started by Ramit Sethi from his Stanford dorm room, the blog focuses on empowering people to be more successful in every area of life (particularly financially and career-wise) by implementing proven systems to get results.

4. Smart Passive Income (Online Business)

5. Content Marketing Institute (Content Marketing)

Although mainly serving as a resource to help enterprise brands map out strategies to attract and retain customers through brand storytelling, the blog has tons of information anyone looking to start and grow a blog can benefit from.

6. Social Media Examiner (Social Media Blog Example)

A wealth of knowledge of trends, best practices, and industry reports on all things social media, Social Media Examiner has more than 2M monthly readers it helps navigate the ever-changing (and often treacherous) social media marketing landscape.

7. Search Engine Journal (SEO)

8. Mashable (Tech News)

9. Smashing Magazine (Web Design Blog Example)

10. Social Media Today (Social Media)

11. Gizmodo (Tech News)

12. Digital Photography School (Photography)

13. Shopify (E-Commerce)

It’s nearly impossible to talk about e-commerce without mentioning Shopify — as a platform or a blog. The Shopify blog is one of the top resources online sellers use in order to refine their online business skills.

14. A Better Lemonade Stand (E-Commerce Blog Example)

15. Nerd Fitness (Health/Fitness)

With over a million unique visitors a month, this is definitely a fitness blog that is loved by its target audience. But what key lessons can you glean from the rise and success of the Nerd Fitness blog?

16. MyFitnessPal (Health/Fitness)

17. Scary Mommy (Parenting Blog Example)

The community, the confession section, and the candid nature of the blog have helped the Scary Mommy blog become one of the most visited parenting blogs on the web. By following their example, yours can too.

18. Family Focus Blog (Parenting)

19. Wandercooks (Food)

The creative wife + wife team behind this Australian-based food blog was founded in 2015 and has grown to reach more than 380,000 unique readers/mo. Based around the principle of sharing cuisines, cultures and recipes from around the world, Laura & Sarah have travelled to over 35 countries and more than 100+ cities learning as they’ve gone.

  • Authentic, attainable recipes. Their clear mission is to inspire cooks in the kitchen (in their own way) to explore new flavors and cultures. They frequently include substitutes or variations that encourage their readers to have the confidence to give a recipe a go—and make it successfully with whatever they have available in their home or local stores. They also intentionally address specific tricky techniques or areas where something can go wrong in a recipe to help readers avoid sending a dish to the trash.
  • Impressive SEO game. They have an underlying focus on investing in their blog’s SEO, powered by thoughtful keyword research that’s helped them quickly gain traction in the food blog niche (where not many of their fellow food bloggers are as well-versed in SEO). Leaning into this strength has helped them organically grow their blog traffic by over 600%.

20. Hike with Ryan (Travel Blog Example)

If this blog examples looks or sounds familiar, that’s because Hike with Ryan is one of my latest side blogs I launched earlier this year to serve as an example of how to start a blog from scratch and grow an audience in a brand new niche.

Hike with Ryan Blog Name Example

  • Quick SEO early wins. For a brand new blog that’s less than 2 months old right now, I’ve already been able to generate an average of 100+ weekly unique readers from organic search to just 4 articles—and that growth is quickly trending upward. This is due in a large part to applying my long-form, deep dive content creation approach to the hiking/travel niche that doesn’t traditionally have as in-depth of content when it comes to topics like the top Yosemite hikes, the best time to visit Yosemite National Park and more.
  • Affiliate monetized content. Straight out the gates, I started publishing listicles (like my creative hiking gifts, list of the best hiking books and best hiking boots roundups) that are designed to monetize this new side blog through the Amazon affiliate program. I very strategically chose keyword phrases that are in the low-to-medium difficulty range, with medium traffic potential, so that I’d maximize my chances of being able to quickly crack page 1 organic search rankings for these posts. And as SEO traffic already begins flowing into these posts, conversions are just beginning to come through.

A successful blog will have a cohesive keyword strategy. Focusing on the right keywords not only helps you attract search traffic — it also enables you to focus on creating content that serves your target audience’s needs.

To create your keyword strategy, you need to identify which terms your target market is using to search for information, then find ways to rank highly on search engine results pages (SERPs) for those keywords. A successful keyword strategy brings more website visitors that are interested in your products or services.

For example, if you sell coffee makers, a broad keyword like “coffee maker” will be challenging to rank for on its own. However, if you focus on a phrase like “best single cup coffee maker,” you will have a better chance of ranking in SERPs and attracting traffic to your site.

Once you have a list of keywords, it’s time to prioritize them. Start by looking at the search volume for each keyword using the tools listed above — this will give you an idea of how much demand there is for information on that topic. You can also look at the competition level for each keyword to see how difficult it would be to rank in SERPs.

Your goal is to build a collection of related keywords with enough search volume to bring you traffic but relatively low competition. Remember to stay focused on the phrases you think your customers might type into a search engine when they’re trying to solve a problem — ideally the problems your products or services can help them with.

Once you have a core group of keywords to build your content around, brainstorm closely-related terms for each one. One way to structure this is to create a mindmap with a cluster of related terms around each of your core keywords. Another option is to make a spreadsheet with all of your keywords and associated phrases for each.

An important note: You shouldn’t use a keyword on more than one page. Each page of your site, including blog posts, should be focused on a slightly different keyword. If you want your home page or your product page to be the highest-ranking page for “best single cup coffee maker,” use something slightly different for your blog posts, like “single cup coffee maker reviews.” This will help you rank more highly for both terms while keeping the focus of each page clear for search engines.

Tip # 5: Joining the Community

Reach out to other blogs

Successful blogging doesn’t just involve good relationship with your readers. Being part of the blogging community, especially in your niche, will also help make you the successful blogger that you want to be. Here are some tips on how to make your blog more “social”:

SEO or Search Engine Optimization refers to the practice of bringing or increasing site traffic to a website by improving its search engine rankings. It involves manipulation of various internal and external aspects of a site based on search engine’s criteria of evaluating a site’s relevance, credibility and authority in relation to searches that users do.

With all that, putting up a successful blog might seem like a lot of work, but its rewards can also be limitless. We are in an age where there is so much (and still growing) internet usage that it would be no surprise if taking up space in the blogosphere turns out to be an excellent investment.

Just remember to take the right path and follow the right advices to avoid being among those who have blogged and failed. Most of all, enjoy what you’re doing and love your readers because without them, what’s the use of blogging?



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